1) What is the unique selling point of the product?
- The unique selling point is that the product is healthy and made of oragnic fruit. Also that you could help someone by buying this product.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
- The audience that this is aimed at is mid teens to 30s (15-30 yo's) who are living/would like to live a healthier lifestyle.
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.
- In the 2nd innocent advert they use stop motion as a camerawork method and a very green, gardeny/farm setting to reinforce the idea of the drinks being organic and healthy for you.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
- The brand represents people who eat/drink healthy and also like to help others.
Lucozade
1) What is the unique selling point of the product?
- The drink gives you energy and is mostly sporty and meant for athletes.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
- The audience this is aimed at is those who partake in frequent physical activity and or need energy in some sort of extra supplement
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.
- In this advert, I like the use of non diagetic sound transitioning to diagetic sound with the actors headphones. This creates a creative and fun feature to the advert making it somewhat unique and eyecatching.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
- This advert represents the more middle class type of group, implied by the setting of the advert.
Statement of Intent
On the same Summer Project blogpost, write the rough first draft of your genuine 300-word Statement of Intent for the adverts you plan to create
I plan on making two 40 second adverts. One of the adverts will begin with a woman or man typing on their computer, in the night in a very dim room, visibly stressed about the work. Then suddenly they look over to a drink on their table, (pan to drink) and then take a sip of it. This leads to the room now being lit - symbolising the refreshment of the drink and the actor is now able and working hard with a new found energy.
So the actor (Zain) he's going to drink lucozade or mosnter something very unhealthy and then he falls to the ground dramatically and then actor number 2 (me) comes in and sees him on the floor and does everthing that they can to save Zains life leading to actor one getting the princes gates drinks and pouring it down Zains face as a final desperate attempt to save him which makes him come back to life with actor 2 saying as warning "drinking kills, so drink in style" holding up the Princes Gates to the camera.
Comments
Post a Comment