I plan on meeting the brief by making three print adverts of the vita coco drink in different unique photos. One will contain someone pouring the drink into a glass, another with someone opening the drink and the last one of it alone with all different backgrounds which reflect the connotations of nature, freshness, healthy lifestyle and taste. These will be reinforced with props/costume such as an actors hand who will be assisting me with taking the photos , actual coconuts, a glass and maybe ice.
For each advert i will use a second image taken by me which i will use as the background in various locations for example in the countryside (weston super-mare) But if that is unavailable or not possible for me i will take them around london in fields or sunsets and also a shot with the drink on a window sill, with a view outside the window.
I will use a minimum of 70 words for each advert, which will mention the slogan and the health benifits of the drink, including the organic ingredients and how it "Tastes as if its straight from a coconut" - this will be emphasised with an actor (Syed Zain Ul-haque, age 15, male, Pakistani & English) drinking from a coconut with a packshot of the drink next to him. I will also be using the technique of typography to catch the audiences attention and making the adverts more appealing visually; this will work using larger fonts and more attention grabbing colours for main text and some phrases which will link to the drink and the taste or the naturalness and organicness. I will also use multiple fonts and colours carefully to match but also the pop and emphasise the central image and background of the adverts. For example, if the background is in grass and the drink is yellow, I will use colour theory to find out the best colours to use for my text used. I will ensure that I also include a slogan such as "Vita coco, makes you go nuts"
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