Statement of intent

I plan on meeting the brief by making three print adverts of the same drink in different unique photos. One will contain someone pouring the drink into a glass, another with someone opening the drink and the last one of it alone with all different backgrounds which reflect the connotations of freshness, healthy lifestyle and taste. These will be reinforced with props/costume such as an actors hand, sport armbands and maybe ice.


For each advert i will use a second image taken by me used as the background in various locations for example in the countryside (weston super-mare) But if that is unavailable or not possible for me i will take them around london in fields or sunsets and also a shot with the drink on a window sill, with a view outside the window.

I will use a minimum of 70 words for each adverts and use the technique of typography to catch the audiences attention and making the dverts more appealing visually.  I will use multiple fonts and colours carefully to match but also the pop and emphasise the central image and background of the adverts. For example, if the background is in grass and the drink is yellow, I will use colour theory to find out the best colours to use for my text used.

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