The producer of this advert uses the text that says "dig toilets not graves" next to a child wearing an old blue top sitting on a chair next to a mud wall. "Dig toilets not graves" conveys that the community that this boy lives in has poor sanitation and no clean water nor toilets, the mud wall and dirt streets gives the Consumer the impression that the community does not have enough money to buy concrete walls, further more one can infer that this advert takes place in a developing country. The Water aid advert makes the audience feel empathetic towards the people affected by having no clean water/toilets.
The Coca-Cola company makes the colour scheme of the ad red and white that connects to the character shown in the image, Santa. Santa is used in this advertisement to represent joyful-ness in the product (Coca-Cola) as Santa is prominently known to be a happy person. This impacts the consumer to think that the product is great and perhaps give happiness to the user. "The original taste of Christmas" tells us that their product is so good they've been able to stick around for a long time and its almost like a tradition to drink it. This is reinforced by Santa as he is a traditional belief whilst also being a figure that's giving, kind and respectable so by showing that Santa is drinking their product it gives us the impression that its great as Santa is commonly viewed as a positive figure/idol.
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