1) What information do media companies use to create a demographic profile of their audience?
- Media companies create a demographic profile on their audience by using their age, gender, ethnic group, location, social class and professions.
2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
- Media companies are increasingly using audience profiling instead of just demographics to have more of a range of people to appeal their product/brand to.
3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!
- I think that my psychographic group is the reformer as i hate whenever people tell me what to do or what to think. I like to think that im socially aware and enjoy learning new things. However i also think i'm slightly in the succeeder group since i tend to always be organised and worry about the amount of control i have for myself and my life.
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