1) What key conventions of TV advertising can you find in the Galaxy advert?
- Props, setting, logo
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
- The key message of the Galaxy advert is that their chocolate is luxurious, rich and elegant.
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?
- Audrey Hepburn was a Hollywood star from the 1950s who was knowingly elegant and beatiful. Featuring her in this advert brings not only nostalgia to the older audience but reinforces that elegant and luxurious feeling of this chocolate.
4) What is intertextuality?
- Intertextuality is a media text referencing another media text.
5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
- They played the song "Moon River" to make people feel nostalgic about the movie "Breakfast at Tiffany's." This helps create a sense of longing for the past and also makes the brand seem luxurious and glamorous.
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
- Audrey Hepburn is dipicted as a princess being saved by a prince in a bustling street in Italy
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
- The adverts narrative follows Todorov's idea because Audrey Hepburn is on a bus that crashes. Then a man shows up, leading her to decide to go with him so she can eat her chocolate in peace.
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
- She is seen as classy and elegant, showing her enjoyment of the high-end Galaxy chocolate.
9) What representations of gender can you find in this advert?
- Women are shown to be classy and men muscular and heroic.
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
- Audrey is sat at the back of the car instead of next to the man, giving the sense of independance and confidence.
Comments
Post a Comment