Heat magazine CSP

Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
- Heat offers advice on beauty and fashions and also provides the consumer the latest 'gossip' on celebrities.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
- Heat offers great conversation staters and ensures the consumers and or frequent customers of this magazine are up to date with gossip and secrets about celebrities.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
- Heat magazine provides tips for healthy lifestyles for their readers.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

• Female/ Male: 90%/ 10%
• AVG age: 37
• Age profile: 52% aged 15/ 34
• Segment: 50% ABC1
• Marital status: 57% married

Media language

1) How are the cover lines written to make the audience want to buy the magazine?
- The cover lines use sans serif to give the connotation of friendliness

2) What are the connotations of the Heat colour scheme on this particular front cover?
- Pink, yellow, and red connotes friendly, informa while also standing out and being feminine to appeal to the 90% female audience.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)
- The common colors used are pink, yellow, and red, suggesting femininity, warmth, brightness, and a welcoming attitude toward the reader.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

- Tatler appeals to a more formal audience compared to Heat, which is considered more lowbrow and often enjoyed as a guilty pleasure.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

• Meghan Markle
• Prince Harry

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
- Celebrities are shown negatively, revealing their true selves and secrets.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

- Women are represented as fashionable and having a need for gossip which reinforces that stereotype that women are only interested in gossip and beauty.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

- In Heat magazine, social class is shown as a place where everyone feels safe and equal. In Tatler magazine, social class is portrayed as a place where people have to follow certain rules to fit in.