Audience
Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).
Answer the following questions:
1) Read page 2. What is KISS FM's mission?
- Their mission is to "creater the ultimate 360 destination to hear, see, share and discover
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
- KISS FM targets the demographic of 15-34yr olds and the psychographic groups of mainstream and also the struggler as a struggler would be one to typically listen to a radio station for escapism.
- KISS FM targets the demographic of 15-34yr olds and the psychographic groups of mainstream and also the struggler as a struggler would be one to typically listen to a radio station for escapism.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
- KISS uses digital media and technology to reach their young audience with their app KISS Kube to stream KISS's shows and music playlists. This appeals to their audience as their target audience consists of the younger generation who typically use social media and short form media. This also includes listenening to music through apps without the chat which would be hears in music radios e.g KISS.
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
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5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
Industry
1) When did KISS FM first launch and what type of station was it then?
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
1) When did KISS FM first launch and what type of station was it then?
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
3) How does KISS FM make money?
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
5) How is KISS FM regulated and what can happen if they break the rules?
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