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Advertising & Marketing Index

on April 13, 2024

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1) Advertising and Marketing: Key conventions

2) Gender stereotypes in advertising

3) January assessment learner response

4) Advertising CSP 1: OMO print advert

5) Advertising CSP 2: Audrey Hepburn Galaxy advert

6) Advertising CSP 3: Represent NHS Blood campaign

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Gender representation in advertising

1 ) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog posts. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. - Women are portrayed as needing to be very pretty or attractive in both the 1950s and the 2000s. They also rely on male validation or men to help them - shown in the 2nd 2000s advert I've shown that says "Your wife is HOT! Better get the air conditioning fixed" which denotes to women having to rely on men to do things for them. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. - Post 2000s, the st...

OMO advert CSP

1) What year was the advert produced? - This advert was from 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. - In 1955, British society was still adjusting after World War Two in which women took on many traditionally male jobs with men off fighting. This led to advertising in the 1950s often trying to reinforce traditional female stereotypes of housewives and mothers in order to protect male power both at work and at home. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? - The bold heading and text style emphasize the product's importance, while the background design depicts an explosion effect, as a pull factor, highlighting the product's effectiveness, interesting the audience. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make...

Mise-en-scéne

The character shown in the image above is wearing a dressing gown, hospital style and a cap of wires on her head. This suggests that she's being tested on and perhaps staying at a facility/hospital by her gown. This is reinforced by the high-key and dull-greyish lighting which you may usually find in a hospital or sanctuary. By her stance and expression she's showing a concentrated and focus in her body language with her hands on the table, looking at the Coca-Cola can which is being crushed. As to her focused staring at the can, we can infer that she is the one crushing the can. The directors use make-up to emphasise her tiredness by using eye bags and she is stuck at the facility with shaving her head. In this shot you can see the use of cans, a fridge, chair and table as props and the setting is a bland, white walled room that gives off an unsettling and somewhat scary feeling as to a hospital.

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